Yes, you, ardent performers who put your hearts and souls in your craft. Are you prepared to harness the awesome power of your art for the sake of greater publicity and an increased fan base?

I thought perhaps you might be.

Why not couple your performance with the remarkable reach of a prize draw? Consider this: as entertainers, you need not even search for prize donations. You have everything your fans want, and it will cost you little to nothing to offer proper prizes.

• Tickets to concerts or shows
• Passes to restricted rehearsals
• Live or studio CDs or DVDs
• Lunch with the band or actors

Once you’ve chosen the items or experiences best suited to your budget and audience, you can select the design best suited to your image, print your own Raffle Tickets, and begin to sell them. Where?

• At live performances
• On your web site
• On your social networking sites
• In print newsletters
• To your mailing list
• At festivals and public venues

Now, how does this benefit you? You are growing your fan base! Word of mouth advertising will generate a buzz around your raffle as well as around your group. Without additional effort, hits on your website will increase, and so will your downloads and ticket sales. Your name will be on more peoples’ lips. You will draw a crowd when you draw the winner, and those who came simply for the possibility of winning will potentially becomes your new fans.

So consider your options. You could stick with business as usual, or you could make a small investment in money and time, and translate that into a huge return in money and popularity!

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1. Let me hear you!

Your initial out-of-pocket cost in ordering your Raffle Tickets may be as low as fifteen pounds, meaning that you will spend no more than six p per ticket. That same ticket will sell for a minimum of fifty p (or, if you are feeling ambitious and have some brilliant prizes to offer), as much as two pounds! Are you ready to reinvest that thousand percent return on your investment? Where? How?

Most fundraising falls into four basic categories:

• Education Schools can always use a little more money for special programs. Printing your own Raffle Tickets in support of education at any level is a smart idea. With an army of adorable little salespeople, you can easily persuade donors to help raise money for new art supplies, athletic equipment, or field trips.
• Nonprofit Charitable organisations are subject to economic whims. While some benefactors will always give the same amount, others will donate less or not at all when their finances take a hit. Charity raffle draws are an easy way to make up the gap in less profitable years, or top off the coffers in prosperous times
• Theatre Most people enjoy live theatre, but do not realize what it takes to keep a small theatre viable. One easy way to generate excitement about a play or other theatre project is to hold a raffle in conjunction with the show. It’s a superb way to remind fans about your group while drawing a larger crowd.
• Music For bands, musicians, and promoters, the days leading up to a huge gig or record release can be tense and uncertain. Obtain added exposure for the launch when you print Raffle Tickets and offer them for sale, along with publicity materials that promote the music. Make sure you’re seen as well as heard when you sell Raffle Tickets

Athletic clubs, popular business, museums, and local governments can all find success selling Raffle Tickets as well. Wherever the money goes, you can print your own Raffle Tickets, resting assured that will only a little extra work, you can recognise a maximum benefit.

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