…that I love the idea of raffles. What you’re selling when you sell raffle tickets is, essentially, hope. It might look like you’re selling a brightly-coloured bit of paper, or a chance to win a guitar signed by Pete Townshend, or an all-expenses paid trip to Majorca, but really, what you’ve got there in that little stapled booklet or fat roll of tickets is possibility and anticipation. That’s why raffle tickets basically sell themselves, especially if you’re selling them for a charity. What could be better than donating a few quid to a good cause and getting to carry a slip of hope around in your pocket for a couple weeks?

Maybe you win a big screen HDTV. Most likely you don’t. The important part is the thrill of the expectation. That’s why I would always try to find the right raffle ticket. If the big prize were an island getaway, I would want a luscious picture of tropical palms on the raffle ticket, to remind people to dream big. If the prize were a new car, you can guess what kind of design I would look for. Or, if I wanted to raise money for an important cause like breast cancer research, a pink ribbon ticket would be a reminder not only of the possibility of winning a raffle prize, but also the possibility of helping to find a cure.

That’s the main reason you want to customise your raffle tickets rather than buying generic tickets. You can find a design that suits your needs and a ticket template that lets you remind patrons what they’re really buying.

So, until next time, keep your hopes up!