by ticketprinting on June 5, 2009
As you most likely know
UK raffle laws allow for certain types of small raffle without council oversight. However, large prize draws always require proper licensing. This may involve the filling out of forms and the paying of fees.
Of course, having gone to such trouble to begin, you really feel compelled to do the job right: in for a penny, in for a pound, you know! In that case, you’ve surely selected some lovely, high-quality designs and are planning to print your own Raffle Tickets.
And having gone so far as to print your own Raffle Tickets, indeed you want to sell every single ticket and recoup your investment. You need to work smarter, not harder.
Raffle Tickets sell themselves when they find their receptive audience. Clearly, your legwork can have a big impact, but you can only be in one place at a time. The solution: matching publicity materials to advertise for you!
Many Raffle Tickets can be paired with matching Posters and Flyers, so you can advertise your draw with minimum fuss and maximum style. If you prize draw occurs in conjunction with a larger event, you can even choose to match your Admission Tickets and Invitations to your Raffle Tickets.
The power of print can work to your advantage! Find a proper design and combine it with the proper materials and you’ll soon witness the strength of superior publicity!
by ticketprinting on April 24, 2009
How loud can you shout?
When you’re throwing your creative and financial efforts into a big raffle drawing, particularly one in conjunction with some other big event, your success is dependent on the number of people who show up! You can’t sell raffle tickets without customers to purchase them, and you won’t have any customers if you’re unable to reach potential supporters.
What can you do to get the word out (aside from screaming yourself hoarse, of course)?
Word of mouth
Yes, I said you shouldn’t do the screaming, but what if your promotion is so marvellous that others can’t help but shout it from the rooftops for you? If you have a splendid idea that others respond to, perhaps you can acquire some viral marketing. Let others spread the word for you.
By post
Perhaps you can’t count on others, but you can count on the postman! If you’re printing your own raffle tickets, why not print a little something for your mailing list, like a stack of postcards or perhaps some elegant invitations, which may be included within a larger mailing?
Hang it on the wall
Haven’t got a mailing list? Looking for a larger audience? Target specific groups with posters and fliers! Also available in designs to match your favourite raffle ticket, you can post these publicity tools wherever you expect to find business.
Virtually yours
Don’t underestimate the power of the Internet. Discuss your raffle drawing details online, through your organisation’s website, on social networking sites, or on a blog. Be sure to include the details and answer questions from any quarter. You may be surprised who you find.
You needn’t spend all your money on publicity. Be creative! Can you convince a television or radio personality to promote your cause on the air? Perhaps you know of musicians who would be willing to plug your raffle to their fans. Clubs and societies may be interested in allying themselves to you, especially if you share charitable interests. And of course, you may have an in-house newsletter, which will provide you as many inches of space as you choose.
What if you held a raffle and nobody came? With these simple suggestions, you need never worry about the answer to that question.
