Item 3 in our countdown to Christmas tips and hints for prize draw sales success is a combination of factors that can work on their own, or, when joined together, become a dynamic powerhouse for selling event tickets.

First, consider a large shop or department store where you know there will be increased foot traffic this month. If you represent a charitable organisation, or one that works for children, perhaps the owner will allow you to set up a table outside. This lets you bring your Raffle Tickets to your supporters, rather than forcing them to find you.

Second, man the booth carefully. If possible, have children or teenagers at the table, selling the tickets for you. Their pathos will improve sales. If your group represents a sport team, a band, a scouting group, or any club in which members can be identified by uniforms, make sure everyone wears their uniform!

Finally, if you can manage it, bring the prizes to the table. Set them up in an appealing arrangement. This raises interest levels in your prize draw and encourages people to purchase Raffle Tickets upon falling in love with your prizes!

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Has your organization begun planning your big Christmas prize draw? We’ve asked the experts for their top tips in aid of selling more Raffle Tickets this year, and might find yourself surprised to hear some of the best fundraising advice the Internet has to offer.

For instance, do you depend on a paid sales crew, or a group of dedicated volunteers? Have you not considered asking others to help? According to our most successful contacts, you’ll sell far more Raffle Tickets if you send stapled booklets to all members of your organisation. Consider the size of your mailing list. If each member receives 5 tickets to sell, how many additional sales would that create?

Include a letter asking each member to purchase the tickets themselves, or to sell those 5 tickets to friends, family, neighbors, or colleagues. It’s a small number, but it will truly add up. Just be sure that you provide a method for the home office to track these sales, so you can be assured that tickets entered in the prize draw have been bought.

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How will you help your supporters get away while you sell more Raffle Tickets??

The most popular types of prize draws are those awarding holidays and vehicles. Are you ready to capitalise on this information? Indeed, these are big-ticket items, but with proper preparation, you can organise and manage a big-ticket prize draw. It takes only some advance planning, some networking, and some hard work and you’ll be well on your way to selling more Raffle Tickets.

Some organisations have the funds or the connections to pull this sort of promotion together effortlessly, but most of us will need to think about it. Who do we know in a position to donate our large prizes? Travel agents? Collectors? Do you know the owners of a car dealership, a bed and breakfast, or a company that offers day trip adventures? Begin by making up lists. Don’t think merely of the people you know. Consider their friends as well. If someone in your organisation has a rich, philanthropist uncle or an old university chum who collects antique vehicles, put them on your list, too.

Now, create your pitch. In many cases, it’s helpful to write your script down first. Remember to include:

• You name
• The name of your organisation
• Your group’s mission statement
• The specific intention for the fund you will raise
• A specific donation request

Do your research. Find phone numbers and contact information for everyone you wish to reach. When you do reach them, speak politely but confidently. Don’t feel any shame in asking for a donation: you are working for a really worthy cause, and people will be happy to help you out! Consider how happy you’ll be when you’ve secured your large donations and can get down to the happy business of printing your own Raffle Tickets online. It will be easy to choose a design that reflects the nature of the prizes you offer, and those prizes will be spectacular.

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Perhaps you’re a member of an environmental organisation, or perhaps you simply love Mother Earth and want to do all you can to preserve her sweetness for future generations. How can you reduce your prize draw’s footprint and communicate your values?

Prizes

The easiest way to show your supporters that you care is to offer them prizes that offer a solution. Perhaps you can find a company willing to donate some solar panels in exchange for a great deal of publicity if you’re holding a large raffle and expect to attract many donors. Or, for smaller prize draws, perhaps a simple compost bin, or a homemade solar oven. Ask a contractor to offer his or her services evaluating a home for energy efficiency.

Printing

Choose Raffle Tickets printed on recycled paper, or ensure that used Raffle Tickets will be recycled later. Find a printing company that uses environmentally sustainable processes such as recycling used printer cartridges, depending on alternative energy sources, and relying on environmentally friendly shipping companies.

Publicity

The Internet is quite green; it takes very little energy, especially if you’re using a newer computer. While you may not want to forgo traditional print publicity entirely, use all your online resources for the best coverage and promotion. Send email newsletter, post links to forums, and spread the word with social networking. Be sure to scan all your posters and upload the images. Put your website to work!

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You probably already know that your sales numbers are only as good as your sales team, and your team—volunteers or paid staff—are only as good as their commitment to selling. If you wish to sell more Raffle Tickets, you may need to find further methods of motivating your sales team.

In the past, we’ve discussed some common motivators:

• Coffee and doughnuts
• Weekly staff meetings
• Prizes for top sellers
• Penalties for not meeting quotas
• Regular email communication

If you’ve tried all these methods and still wish your team exhibited a bit more enthusiasm, try something new.

Involve them more deeply in the decision process. For instance, choose a selection of Raffle Ticket templates and let your team vote on which design they’d prefer to sell.

Offer recognition. Let the team know that the top seller will receive not only a prize, but also recognition, such as a photo in the organisation’s newsletter, or an award at a large event.

Commemoration. Plaques, certificates, or trophies may help a volunteer sales force stay motivated through a lengthy charity campaign. Display them prominently throughout the duration.

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The best intentioned fundraisers may court disaster if they are unprepared for the human element. You may succeed at bookkeeping, organising, and research, but if you can’t speak to your donors, you will find yourself disappointed again and again.

When you are selling Raffle Tickets, it’s ever so much more important to rehearse a proper pitch to potential customers. While you must of course be able to answer any questions regarding your charity, it’s best to lay all your cards out on the table straightaway.

For instance, rather than approaching strangers and asking, “Would you care to purchase a Raffle Ticket,” it makes more sense to provide the information that will persuade them to trust you and want to help out. Create your own introductory script, such as this one:

“Hi, my name is Ticket Girl and my organisation, Reading Seed, has been working to promote youth literacy since 1999. We send scores of volunteers to work with underprivileged children to ensure that every child in our city can read to standards by grade three! We’re selling Raffle Tickets, with all the proceeds earmarked to purchase supplies, including books for children who have none, small prizes to encourage young readers, and to cover the cost of training new volunteers.”

Speak with cheer and authority, with appropriate friendliness, and remember to smile!

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Don’t worry. We’ll be gentle!

Ordering print products off the Internet shouldn’t be scary. In fact, I believe printing your own Raffle Tickets online should be fast, easy, and, thanks to a massive Internet design gallery, enjoyable! I love browsing the images, selecting those that best represent the event I am organising, and marking for later consideration those that might inspire me for future events.

Go ahead. Give it a whirl! Doesn’t that feel good? You don’t have to buy anything…unless you really want to! In that case, it’s simple. Pick a design, fill out the ticket template, choose your shipping method and address, enter your credit card information, and you’re done. UK Ticket Printing does the rest: creates a stack of lovely, customised Raffle Tickets for your upcoming prize draw and ships them out, usually within twenty-four hours! You can start selling sooner when you order online.

Am I going too fast for you? One brilliant aspect to purchasing your Raffle Tickets online is the complete lack of the hard sale. No shop girls will pester you to choose. There’s no pressure, no upselling, no commission. I think the design gallery simply speaks for itself. If you can’t find what you want online, you didn’t really want a Raffle Ticket to begin with.

So don’t be shy! If you’re interested, it’s OK to look. It’s OK to fill out a ticket template and generate your free Raffle Ticket proof. Make up some Upload your organisation’s logo or a photograph of your dog. Create as many proofs as you like. It costs nothing, and you can gain that experience you’ve been lacking. Soon you’ll be a regular pro.

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For charitable organisations

raising money is often the process of persuading others. When you sell Raffle Tickets or Event Tickets for your fundraisers, you are selling yourself as much as you are selling your charity. It’s not enough to represent a worthwhile cause: your event must be appealing, and your organisation must appear worthy.

Consider how your group appears to others. When you approach a potential donor, are you well-dressed and well-groomed? Can you discuss your philosophy with accessibility and intelligence? In short, do you appear to be a good investment?

Of course, there are those who will buy Raffle Tickets simple for the sake of buying Raffle Tickets: because they covet the prizes, or because they are used to supporting your organisation. But you want to take advantage of all potential markets.

When you’ve gone to the bother of printing your own Raffle Tickets, be sure your sales crew looks as good as your print job. Create an aura of professionalism so that potential supporters who are unfamiliar with your work can easily believe in you and your cause. Remember: individuals donate to people as much as they donate to causes. Sell yourself as your sell your Raffle Tickets and you’ll reach a wider audience, leave a better impression, and come away with more money for your work.

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I spend a lot of time

talking about why holding your own prize draw can be of benefit to your organisation, and why printing your own Raffle Tickets online is a boon for fundraisers. Sometimes I make jokes, but in all seriousness, today I want to write about reasons not to hold a raffle. When should you hold off? Fundraising prize draws can be brilliant, or they can be terrible. None of these problems are insurmountable, but if they are your problems, you’ll need to overcome them before you begin.

The biggest obstacle to a successful prize draw may very well be your reputation in the community. If you are a new organisation, your raffle can be an excellent opportunity to spread your name about town, find new sponsors, and create an image for yourself. But what if your group has garnered a negative reputation? If there is some question about your brand, this can seriously hinder your ability to find prize donations and sell Raffle Tickets. If there have been allegations about misuse of funds or inappropriate behavior in the past, you may encounter difficulty. No one will feel comfortable associating with your group as a donor, or giving you money, even to take a chance on a Raffle Ticket, until you rectify the situation. Take the time to prove your good nature to your sponsors before you try to sell them Raffle Tickets.

New organisations can also suffer from the opposite problem. What if your group has not made many forays into your area? If you are a small organisation and your members are having difficulty going out into the world and sharing your message, you will have to address this problem. Who will sell Raffle Tickets if you are all holed up in your office, afraid to speak to outsiders? Before you print your own Raffle Tickets, be sure that you have staff or volunteers who are comfortable moving amongst strangers and pitching sales to unfamiliar people. Create an action plan to plot out when and where you will find potential donors. Practice your sales pitch. Become comfortable with public speaking.

The easiest problem to overcome may very well be one that plagues many of us. If you know that you have difficulty with spelling and grammar, do not order your Raffle Tickets yet! While it may be a bother, the ability to create Raffle Tickets with appropriate spelling and grammar is an example of professionalism. Perhaps not everyone will notice, but if you make mistakes, someone will notice. Customers find it harder to part with money, particularly on a chance in a prize draw, if you don’t appear competent to create your own Raffle Tickets without errors. If this is your problem, make use of your computer’s spell check and then have a good editor or proofreader look over your work.

That’s all the space we have for this week, but we’ll address other problem associated with prize draws in the future. Until then, happy sales!

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The Top Ten Reasons Your Raffle Failed

I know you tried. You wanted to make money, brand your organisation, and spread your message to the world. What went wrong?

• 10: Should not have printed “All proceeds go directly to bailing Mum out of jail…again” directly on the body of the Raffle Ticket
• 9: Sponsors misunderstood donation request, were under the impression they would all be getting free cars
• 8: Confounded everyone by printing your text in black on a black Raffle Ticket
• 7: Your 4-year-old mistook your collection of Raffle Ticket stubs for confetti
• 6: Next time, don’t store Raffle Tickets in the same area where you store sensitive documents for your assistant to shred
• 5: You delegated the job of ordering Raffle Tickets to your illiterate chav nephew
• 4: You delegated the job of selling Raffle Tickets to your agoraphobic auntie
• 3: You neglected to delegate the job of selling Raffle Tickets to anyone in your organisation
• 2: Your top prize of a brand new rubbish bin was not as big of a draw as you’d anticipated
• 1: You forgot to browse the design gallery at UKTicketPrinting.co.uk!

Ready for success in fund raising and strong Raffle Ticket Sales? Print your own Raffle Tickets with designs that fit your budget and sense of style and start selling more tickets in less time!

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