You may recall, some weeks back, a post about a prize draw where raffle tickets could not be purchased, but rather were rewarded for each instance of an online activity benefiting the sponsoring organisation. Recently, I participated in such a raffle, earning four virtual raffle tickets.

The prize? A free professional massage!

Yes, I wanted to win this very badly.

One of the nice things about this sort of draw is that the odds are very, very good. I was able to increase my odds by taking action to receive the maximum number of raffle tickets. And my efforts paid off. For the second time since I became your fabulous ticket girl, I won!

If only I had scheduled my massage a few days earlier. Little did I know that the therapist would cancel on me at the last minute, having contracted a disease that left him unable to stand for any period of time

However, the sponsoring organisation made a complete success of their raffle, garnering a great deal of free publicity. In this case, every raffle ticket represented, essentially, a free advertisement, written by customers, extolling their virtues! This type of prize draw is a winning situation for everyone!

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Of course, you expect your prize draw to earn money for your organisation, but you need not limit yourself to the money you earn selling Raffle Tickets. Consider these facts. Your supporters:

• Use social media platforms to connect with like-minded individual and learn about their world
• Are more trusting of their peers’ opinions than of paid advertisement
• Prefer to purchase goods and services after reading positive consumer reviews

It’s clear, then, that great modern business require great modern feedback. If your supporters or customers can’t be bothered to write a few lines about you on a website that appraises your sort of organisation, you’re far less likely to attract new customers. Instead of selling Raffle Tickets, why not use the promise of a coveted prize from your business to drum up those positive reviews. Chances are, you can circumvent some our those pesky gaming laws while you’re at it.

Simply select those websites where you feel you should make an impression (e.g. Google Places or FourSquare) and then let customers know that they will receive a free virtual Raffle Ticket for each site on which they write a positive review. With very little expense, you’ve created the best possible sales pitch. And, unlike traditional advertising, this feedback has staying power. Most sites will reveal how many reviews you’ve received and what your average rating is. That makes it simple for potential customers to judge whether or not they wish to do business with you!

Another bonus: social media feedback is a two-edged sword. If you’ve received negative reviews in the past, an influx of positive reviews can hide the bad ones and raise your overall ranking.

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Back in March, I reported on the human egg raffle, wherein one lucky UK couple won a human egg, along with IVF services, to be provided in the US (as UK law prohibited such a prize draw). Controversial or not, apparently, the Bridge Center were not the only organisation to realize how profitable such a raffle might be.

From the States, a similar circumstance, without the donated human genetic material. Dr. Mark Trolice, an infertility specialist, started the charity Fertile Dreams to help those who, like his own wife, have difficulty conceiving. Every year, they sell raffle tickets to raise funds for the organisation, with the grand prize being a full round of in vitro fertilization treatment. The group also encourages infertile couples to consider adoption, as Dr. Trolice and his wife have, completing their family with 5 children!

Last year’s raffle winners, Niki and Fred Trusty, won big. They had already decided, after many years of failing to conceive, to give IVF a try, and attended Fertile Dreams’ annual conference, Paths to Parenthood. Hearing of the prize draw, Fred calculated the odds and the couple decided to take a chance—20 chances, actually. The purchased 20 Raffle Tickets, spending $500 (about £320) and won the treatment. Doctors harvested 18 of Niki’s eggs, one of which eventually became her son, Harrison, now 6 months old. She calls him her miracle baby.

Planning your own prize draw? No, you can’t raffle off your own children, but you can think about what your group has to offer, and what your supporters likely desire. Like the Trusty’s investment, the price of your Raffle Ticket may seem small compared to the value of winning that top prize!

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Here’s a novel suggestion for leveraging the power of Gift Certificate, Raffle Tickets, and charity events, which benefits both the not-for-profit charity and the for-profit sponsor! It’s a variation on the scaled prize draw, which I had discussed at length in the past.

This version can truly benefit both organisations:

• Increases brand awareness for both groups
• Garners good will for both groups
• Provides attendees with a value-added bonus
• Boosts traffic at the sponsor’s shop

It works best at a charity event sponsored by a brick-and-mortar shop. Here’s how you do it.

Inside the venue, set up a small display of prizes: merchandise from the sponsor’s shop. A volunteer should monitor these prizes and sell Raffle Tickets, perhaps for a pound each. Other volunteers can certainly move about the venue selling more Raffle Tickets, if you wish to push sales.

At the gate, all entrant receive a Gift Certificate, good for a free Raffle Ticket for, say £50 of merchandise at the sponsor’s shop. Here’s the key: the Gift Certificate can only be redeemed for a Raffle Ticket at the sponsor’s shop. Donors who attend the event must stop by the shop to benefit from the prize draw. If the display inside the venue is done properly, customers will be eager to visit the brick-and-mortar location to see more goods.

In the meantime, the first prize draw adds an extra element of festivities to the evening. Guests can examine the merchandise, purchase tickets, and await the draw. You can increase excitement by awarding prizes throughout the evening, continually reminding people that there is still time to buy more Raffle Tickets (save the most valuable prizes for last) and that they can visit the sponsor’s shop after the event to arrange for another Raffle Ticket!

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Did you know that you can use a small raffle to circumvent alcohol licensing laws throughout the United Kingdom? While both the sale of intoxicating libations and the sale of Raffle Tickets are heavily overseen throughout the country, when done correctly, you can combine these two delightful concepts into an event in which you make money through alcohol sales (in a roundabout way) and your guests get to put a few drinks in them, for a good cause.

Recall, of course, that you do not require government oversight for a small prize draw held in a confined location amongst a particular group of people: those who patronise a particular shop or pub on a certain day, or employees of a small business. You can sell Raffle Tickets to your particular group, at a particular time, in a particular venue, without going through the Gaming Commission. Do be sure to read up on the rules and ascertain whether your prize draw falls into the proper categories before you decide to forgo a visit to the Commission.

As you know, it is illegal to sell alcohol without a licence. It is not, however, illegal to offer alcohol as a prize in a contest! Therefore, you can earn money at a charity event by selling Raffle Tickets and offering drinks as prizes.

Some offer a single drink as a prize, which means you can offer many prizes and draw out the suspense. Or, you could help everyone get their drinks more quickly by using bottles as prizes. In theory, the winner would pour out draughts for each of their friends and the evening’s festivities can get underway with greater haste.

Consider your guests. Would they prefer an evening of drinking to another kind of entertainment? Whether they genuinely want to help your cause, or simply show up for a beer, selling alcohol Raffle Tickets can help turn your dry and dusty event into a rousing success!

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In Humberside some lucky raffle ticket holder went home with a World Cup match ball after attending the North Cave Flower Festival. What a prize! You may not have access to the match ball, but if you want to capitalise on football fever, it’s not too late to print up some raffle tickets and start selling them for your prize draw.

Besides match balls, consider other inexpensive prizes such as:

• Team tee shirts
• England Team fan books
• A selection of flags
• Team pennants

Then, print out a run of raffle tickets and start selling! Be sure to make the rounds of all the pubs and parties where your community are likely to watch the games. If possible, bring some of the prizes with you so people can see what they may win. Come prepared to discuss your cause, explaining where the money will go and how purchasing a raffle ticket will contribute to charity.

Be prepared to wait for a commercial to make your pitch!

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Perhaps you’re a member of an environmental organisation, or perhaps you simply love Mother Earth and want to do all you can to preserve her sweetness for future generations. How can you reduce your prize draw’s footprint and communicate your values?

Prizes

The easiest way to show your supporters that you care is to offer them prizes that offer a solution. Perhaps you can find a company willing to donate some solar panels in exchange for a great deal of publicity if you’re holding a large raffle and expect to attract many donors. Or, for smaller prize draws, perhaps a simple compost bin, or a homemade solar oven. Ask a contractor to offer his or her services evaluating a home for energy efficiency.

Printing

Choose Raffle Tickets printed on recycled paper, or ensure that used Raffle Tickets will be recycled later. Find a printing company that uses environmentally sustainable processes such as recycling used printer cartridges, depending on alternative energy sources, and relying on environmentally friendly shipping companies.

Publicity

The Internet is quite green; it takes very little energy, especially if you’re using a newer computer. While you may not want to forgo traditional print publicity entirely, use all your online resources for the best coverage and promotion. Send email newsletter, post links to forums, and spread the word with social networking. Be sure to scan all your posters and upload the images. Put your website to work!

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Ready to end the school year with a bit of excitement? Encourage your students to become team players, raise money, and build life skills with a massive prize draw before the summer holiday!

Selling Raffle Tickets helps children learn important skills: presenting themselves in front of adults, the power of persuasion, accounting for money, and more. Encourage each child to reach an appropriate sales goal. Prepare them in advance with scripts explaining who they are, what their school stands for, and what programs the money will support.

You may choose to have two levels of Raffle Tickets: a larger prize with more expensive ticket for adults, and a lower level that most children will be able to purchase with pocket money. For instance, for twenty-five or fifty pence, you could raffle off lunch with a favourite teacher or administrator, or some other coveted prize. Do your students like to make announcements over the PA? Eat pizza and ice cream at lunch? Leave class for some undirected computer time? Offer the prize that will motivate the children.

Offer prizes for those children who sell the most Raffle Tickets to grown-ups. Turn your prize draw into a math lesson: let them keep track of earnings, perhaps with a large graph shaped like a thermometer. Announce the winners in a public assembly and let their peers cheer on their accomplishment.

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Want to sell more Raffle Tickets?

The first thing you’ve got to do is print more Raffle Tickets. Why? This provides that extra psychological boost you and your sales team need to keep hustling. More Raffle Tickets means more work, but it also provides you a visual estimate of how much you’ll need to work.

If you tell your volunteers they must sell fifty Raffle Tickets apiece, and each of them can do so easily, why not tell them instead to sell one hundred Raffle Tickets? Even if they don’t hit their mark on the first try, they’ll still sell more than they would have if they only had the option of selling fifty!

Plan ahead to determine when and where you’ll make up the difference. Get out the local event calendar to check out fairs, festivals, and other large, public gatherings where happy crowds can be found. You may want to check with promoters to see if you can have a booth, kiosk, or table where you’ll be able to sit comfortably and wait for the crowds to come to you.

If you’ve gone to the trouble of obtaining a licence for a large prize draw, why not make the most of it? Open up your sales to other villages or counties. Recruit out-of-town volunteers. Use the telephone and the Internet to increase your sphere of influence.

Want to get big? It’s time to start thinking big.

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More exciting news from the world of Raffle Tickets, philanthropy, and self improvement! Today’s story comes from Austria where, after a lifetime of hard work, millionaire Karl Rabeder has decided that his fortune and riches have brought him only misery. In pursuit of true happiness, Rabeder has begun raffling off his worldly possessions, including a mansion in the Alps, a home in Provence, a collection of gliders, and his sports car.

The Alpine villa, appraised at £1.4 million, is to be raffled off, with all proceeds goings towards Mr. Rabeder’s own microlending charities, providing small loans to self-employed people in Central and South America. He hopes to sell almost 22,000 Raffle Tickets, with each ticket selling for the equivalent of £87 a piece. Now that’s a chance worth taking!

Eventually, he hopes to achieve true contentment with nothing, having given away his entire fortune. He plans to live a simple existence, in an isolated mountain cabin or perhaps a bedsit in a small town. Karl Rabeder is one man who has certainly learned the value of giving and the happiness that comes from supporting a meaningful charity!

Raffling off ones home is nothing new, but, in this case, purchasing a Raffle Ticket would have a special meaning, given that the proceeds will all go entirely to worthy causes.

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