Did you ever stop to consider the people who purchase your Raffle Tickets, enter your prize draw, and support your organisation? I’ve identified eight types of customers:
Diehard fans support your organisation, no matter what. They’re always willing to help, and, provided you haven’t hit them up too many times in the last few months, they’ll buy some Raffle Tickets, just to help your cause.
Sometimes fans support your organisation in theory, and they’ll support you financially, if they like your prizes, and if your tickets don’t cost too much, and if they haven’t just bought a 3-D TV they need to pay off.
Obligated buyers may not care about your mission or your prizes. They’re buying Raffle Tickets because they know your sales team personally. The bigger and more gregarious your sales team, the more of these supporters you’ll have.
Gamblers like to take a chance. They’re not interested in the prize or even the odds so much as they care about taking a chance. They love possibilities, so remind them about the thrill of winning.
Prize lovers don’t want to hear about your goals. They just want to know whether you’re offering the gadget they desire (but can’t afford). They love MP3 players, new phones, and trucks. They’ll pay a little extra for a Raffle Ticket as long as you offer a great prize.
New supporters are future diehard fans. They love your charity; they’ve just never heard of it. Your sales team can bring them into the fold, turning them into loyal supporters, as they sell them Raffle Tickets.
Big spenders love buying things while others are watching. Catch a guy with a fat wallet and a pretty date and he’ll buy some Raffle Tickets just to prove that he can.
Miscellaneous buyers are those occasional, extra sales. They didn’t plan to buy a ticket, they didn’t really need a prize. You just caught them at the right time, in the right mood. They took a chance. And that’s why you sales team need to take more chances, too. The more people you approach, the more tickets you’ll sell.
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