Have you had much success selling Raffle Tickets to support your school, business, or charitable organisation? If so, you know it’s a smart way to add some extra cash to your annual budget. If you’ve never tried holding your own prize draw, or you’ve been disappointed with past results, now is the time to start preparing for a successful charity fundraiser.
Your success depends on a few factors:
- Your organisation’s reputation
- The value of your prizes
- The cost of your tickets
- The skills of your sales team
- Publicity and exposure
If your reputation is already stellar, you can build on that, but if people are skeptical of your group, use your prize draw as a means of getting your message out and creating better buzz around your name.
Regarding prizes and ticket prices, do put some good thought into these choices. You may have to make many phone calls, use your networking skills, and perhaps even call in some favors to find prizes that people can get excited about. Then, price accordingly. For big ticket items, you can certainly ask for two pounds per ticket (the legal limit), but remember, you can make the same amount of money even if you charge less, by selling more tickets.
Let your sales team speak for you and show you in your best light. Your team should be able to talk coherently about your mission, and they should be willing to follow the crowds! Sporting events and street fairs are wonderful places to send your team. The more exposure they give you, the more money you’ll make. Make sure to write about your upcoming prize draw on your own website, but also on blogs and forums. Send press releases to the newspaper. Let people know when and where tickets will be available.
Start planning now and reap the rewards throughout the year!
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