Your selection of prizes
go a long way toward persuading donors to purchase Raffle Tickets and support your organisation. Regular readers know that offering desirable prizes, and even prizes at two value levels, can make a difference in the number of tickets you sell.
But what motivates your sales force?
Some of us are lucky enough to hire a dedicated sales team, motivated to work for commission or salary. But most of us have to make do with volunteers:
- Angels and other supporters
- Friends and family members
- Children or those benefiting from the proceeds
These groups also have less incentive to see the job through. They are more likely to get discouraged and even disappear. After all, they’re not winning any prizes.
Consider these tactics to keep your volunteer crew involved in Raffle Ticket sales:
- Regular meetings, so they feel accountable and aware of their progress. Coffee and other treats make such meetings a social pleasure, and they will be well-attended. Volunteers look forward to this type of contact.
- Email updates. Even if it’s not possible to meet in person, they will feel more involved if you send them periodic reminders of how well you are achieving your goals with their help.
- Thank you notes. Be sure to let volunteers know they are appreciated. A short, personal note is a brilliant way to achieve this. The occasional volunteer breakfast or coffee also works wonders.
- Small prizes based on sales or attitude. Especially if you’ve done your work, you should have some small item available to the person who sells the most tickets, maintains the best attitude, or represents your organisation in the best light. Reward any behavior you like!
- Some organisations find that volunteers sell more tickets if they are held accountable for a certain number. Let them take a certain number of tickets, and, if they cannot sell them by a deadline, ask them to purchase the remainder themselves. This only works with a very involved volunteer crew.
However you choose to motivate them, remember that you need your volunteers. Treat them well, and they will repay you a thousandfold!
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