After all the care you’ve taken in finding donors, collecting prizes, printing proper Raffle Tickets, organising your volunteers, marketing your event, and selling those Raffle Tickets, do you really want to fore go all possible pomp and circumstance in the actual drawing of prizes?
No!
The big moment should be, after all, a big moment! This is the minute your entire raffle campaign has been leading up to! Make it sparkle. make it a moment to remember. Turn it from a someone’s hand fishing around in a hat full of tiny scraps of paper to a spectacle that will keep the crowd talking and double your event attendance next year. Make it a moment people won’t forget, a moment people will regret missing.
- Announce the time left until the draw at regular intervals.
- Stress that Raffle Tickets are still available for purchase.
- If possible, display the prizes prominently at your event
- Have a microphone and a podium? Use them.
- Appoint an engaging MC, someone who can talk and joke with the crowd.
- Find a local celebrity to draw the actual Raffle Tickets.
When the winners are announced, don’t skimp on the celebration. Call them up to the podium if you can. Media attention may be helpful. Perhaps you can convince a local news source to cover your event, in which case photographs are in order. In any case, you will want someone from your organisation to take snapshots of your winners as they claim the prizes. Let them pose with your celebrity guest, or with their raffle prizes.
If you already have a band, get them in on the action! Let them play an upbeat song as each winner takes the stage. Inexpensive tiaras or paper crowns make an excellent and amusing addition to the celebration.
Whatever you do, keep the atmosphere charged with excitement! Your supporters will go home happy, whether or not they’ve won, and you will have created your own publicity. Next year’s event will be even more well-attended!
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