It may surprise you to learn that the most attractive prize one can offer in a prize draw is a holiday getaway. It surprised me to learn, anyway, as a new telly lasts a lot longer than a trip to Majorca, and a new car can take you on all manner of holidays, but there you have it. If you want to sell more Raffle Tickets, team up with a travel agent, an airline, or a hotel.

Arrange the type of holiday your supporters are most likely to prefer.

• For outdoors types, a camping trip
• For singles, a resort holiday
• For young couples, a romantic spa
• For families, a theme park
• For elders, a group tour

Use your imagination. Who is likely to buy your Raffle Tickets? Where are they likely to want to go?

If your donors are generous, an all-expenses paid trip to an exotic country across the sea might help you earn more money, but even a few nights in a hotel in London will appeal to those who feel stuck in their village and simply need to get away from it all for a little while. Wherever you can send them, they’ll be happy to go.

The more you can include, the better. Remember, a true holiday will require:

• Airfare (or bus fare, or money for petrol)
• Hotel or other lodgings
• Three meals a day
• Some form of entertainment

If you have a choice of locations, think of the extra you can include, such as lift passes for a skiing holiday, theatre tickets in the city, or hour-long massages at an expensive spa.

Then book the trip and start selling more Raffle Tickets.

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