Last time, we were…
…talking about how you, the amateur fund raiser, might go about setting up a money-making raffle to benefit your charitable organization. If you need money for education, youth sport, or any worthy cause, the answer is right there, in your own town.
In addition to the local businesses discussed last time, don’t forget local celebrities:
- athletes
- collectors
- philanthropists
- politicians
- TV personalities
People with recognizable faces are often willing to donate time, even if they don’t have money or items to spare. Can you raffle off a dinner with everyone’s favorite weather girl, or a popular school teacher? Perhaps a cooking lesson from a beloved chef or a football lesson from a retired player. Look around you and possibilities will appear.
Once you’ve decided upon your options, schedule time to make your proposal. Be sure to bring along any material regarding your charity, to demonstrate the effect donations can have upon the community. Plan your pitch in advance. It may help you to create a script. For example:
The Children’s High Level Group works to secure basic rights for children in Europe and throughout the world. We’re hoping to raise twenty thousand pounds for our Community Action initiative, and it would be an honor if you could contribute a prize to our upcoming raffle.
Be sure to speak professionally. Address potential donors with respect. Do research in advance. Know as much as possible about the individuals you contact. Decide what you want and ask for it. Then, listen carefully, answer any questions clearly, and try to reach consensus. You may not get everything you want, but you might be surprised.
If you will be printing a programme or any other written material in conjunction with the raffle or its event, be sure to let your supporter know that their name will appear there. Offer them free ad space if possible. Determine what kind of publicity you can provide for local businesses. Major donors may be honored to have their name or logo printed right on the raffle tickets.
Soon you’ll be ready to print your own raffle tickets, and, after all this leg work, printing custom tickets from easy templates on your own computer will be a piece of cake!
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