I’ve entered so many raffles this week!

Some of them were free raffles, and others cost a pound or so to enter. I could be winning extra borrowing privileges at the Uni library, a 50 pound gift certificate to the Uni book store, a year’s subscription to a newspaper, a Curious George doll, a few different books by unknown authors, or a tiny torch that clips on to your book so you can read in bed without keeping your partner awake with excessive light.

As you may have guessed, I attended a large book festival this week!

While I often write about printing your own Raffle Tickets online to help you raise more money, free raffles have their place in the world. Rather than selling Raffle Tickets for fund raising purposes, completely free raffles help your organisation in another way: they help you to build your mailing list and create free publicity for your group. While potential supporters are filling out the information on your Raffle Ticket, you have an opportunity to pass out literature, discuss your mission, and generally create goodwill around your name.

Once you’ve mined the data from these Raffle Tickets, you can add the names and details to your database. Spreading the word about upcoming events and promotions is easier than ever. Remember, with free raffles, you need not obtain expensive prizes. Small, coveted items work just as well. What do people like? As you can see, an item like a book can draw certain customers to you. Perhaps a tray of meats from a local butcher, or an attractive scarf. If it’s attractive and perhaps a bit frivolous, you will quickly collect plenty of names while drawing in new supporters!

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