Yes, it’s true that we have some restrictive laws regarding prize draws in the UK, but small businesses can legally use raffles to draw customers into the shop, generate interest in the business, and reward those who have made them successful. While, in most cases, you will not be allowed to directly profit from your business raffle, there are still benefits for your organisation to such a game.
Running a prize draw out of a business carries its own rules and restrictions. If you already have a solicitor, it’s best to consult him or her before you print your Raffle Tickets, just to play safe, but here are some things to keep in mind:
- You must run your raffle directly out of your place of business
- You may only sell tickets to your customers
- Ticket sales can take place over no more than 7 days
- You may not offer prizes worth over 50 pounds
- You may not make a profit from your prize draw
Under the Gambling Act of 2005, your business raffle falls under System B. As such you are required to print certain information on the body of your Raffle Ticket: your name and address, the price of the ticket, the category of people who may purchase the ticket, and some verbiage stating that the rights conferred by the ticket are non-transferable.
Fortunately, most ticket templates for sale in the UK make it simple to comply by these rules. Often you will find a space on the template for specific information, or even suggested text.
While your business raffle may not, legally, allow you to do all you wish to do, it’s certainly a brilliant way to inspire your customers! If you choose your own popular merchandise for prizes, basing your sales on the 50 pound retail price of the item still allows you to come out ahead, and it allows your customers to take a chance on something they probably already want. Everyone wins!
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