I talk a lot
about charity raffles. Surely, who can resist the opportunity to win fabulous prizes while helping out a worthy cause? Not I! But not everyone is a charitable organization. That doesn’t mean that they can’t earn money when they print their own raffle tickets.
In today’s economy, business raffles may suffer, as people keep a tighter knot on their purse strings and cannot be compelled by the argument that their contribution goes to a good cause. On the other hand, a raffle for a professional or business organization has some definite benefits.
For one thing, you don’t have to go about begging for prizes. Most likely, you already manufacture or distribute the prizes. Do you sell any of the following:
- Cars
- Art
- Designer Clothes
- Sporting Goods
- Jewelry
While many customers may not be able to afford your goods right now, they may be willing to take a chance at winning them for far less than the actual value.
Another consideration is creating your own publicity as you sell raffle tickets. Advertisements can be pricey, but sending your sales team out gets you more face time with potential customers. They are more likely to recognize and remember your business after talking to your staff about raffle prizes than they are after seeing a 30-second spot on the telly!
Raffles generate excitement in the community. Who’s to say that’s not a wonderful service to provide? You can provide it while helping your own bottom line.
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