Educational fundraising is an uphill battle: when your school needs money for extras (or even for essentials, when times are hard) and you must turn to the community for additional funding, generating interest and maintaining it over the long term requires a lot of forethought.
Long-term prize draws for nonprofit organisations such as your school can be fun, but they require a lot of hard work. Start planning in advance and make a success of the occasion. Choosing the appropriate prizes, proper sales strategies, and turning the final draw into an exciting event can all translate into success.
First, know your supporters. To whom will you be selling raffle tickets, and for what prize are they most likely to open their wallets? Ask around, or use an Internet quiz feature like Facebook Questions to get the best intelligence. Your draw will be a bigger success if people are excited about your prizes.
Next, prepare your sales force. Consider a separate prize draw for students who sell the most tickets, or else offer them their own tickets for a student raffle based on the number of tickets they sell. Get them excited to start selling, and teach them the fundamentals of sales. Be sure to teach them how to be safe as well as how to be polite and be good salespeople.
Then, set a date for the big draw. If you can incorporate it into a larger event such as a carnival, performances, or dance, you can increase interest and continue selling raffle tickets right up to the moment of the prize draw.
Once you know what prizes will be offered, how much they will sell for, and when the draw will take place, it’s time to print those raffle tickets. Choose an appropriate design online, fill out the ticket template, and print those tickets. They’ll be shipped to you so you can get your kids to start selling.
Next week: The big sales drive
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