Here’s a novel suggestion for leveraging the power of Gift Certificate, Raffle Tickets, and charity events, which benefits both the not-for-profit charity and the for-profit sponsor! It’s a variation on the scaled prize draw, which I had discussed at length in the past.
This version can truly benefit both organisations:
- Increases brand awareness for both groups
- Garners good will for both groups
- Provides attendees with a value-added bonus
- Boosts traffic at the sponsor’s shop
It works best at a charity event sponsored by a brick-and-mortar shop. Here’s how you do it.
Inside the venue, set up a small display of prizes: merchandise from the sponsor’s shop. A volunteer should monitor these prizes and sell Raffle Tickets, perhaps for a pound each. Other volunteers can certainly move about the venue selling more Raffle Tickets, if you wish to push sales.
At the gate, all entrant receive a Gift Certificate, good for a free Raffle Ticket for, say £50 of merchandise at the sponsor’s shop. Here’s the key: the Gift Certificate can only be redeemed for a Raffle Ticket at the sponsor’s shop. Donors who attend the event must stop by the shop to benefit from the prize draw. If the display inside the venue is done properly, customers will be eager to visit the brick-and-mortar location to see more goods.
In the meantime, the first prize draw adds an extra element of festivities to the evening. Guests can examine the merchandise, purchase tickets, and await the draw. You can increase excitement by awarding prizes throughout the evening, continually reminding people that there is still time to buy more Raffle Tickets (save the most valuable prizes for last) and that they can visit the sponsor’s shop after the event to arrange for another Raffle Ticket!
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