From the category archives:

Random Thoughts

A Fundraiser’s Work is Never Finished

by ticketprinting on January 9, 2013

Why You Should Promote Your Raffle Even after It’s Over

Organisations which host raffles often work very hard to make their fundraising a successful endeavor. From securing sponsors to deciding on prizes, promoting raffle ticket sales, deciding on ticket prices, and printing raffle tickets, just to name a few, organising a raffle can be a load of work.

But just because your raffle has ended doesn’t mean the promotions should stop. The real key to a successful raffle, through and through, is promoting the winners of the raffle, the prizes they’ve won, and publicising how it helped your charitable cause.

Promoting your raffle after it has ended will do something that you may have never thought possible: it will help make organising your next raffle that much easier.

And The Winner Is…

One simple fact most people can agree on is that everyone wants to win a prize. As a society, even if we personally don’t win a prize, we want to see who did win. Promoting the winner of your raffle and the prize they’ve won can really help publicize your organisation as a whole.

People who may never have heard of your organisation before will at the very least hear its name when you publicise the winner of your raffle. This is a great way to get your organisation’s name out there and spread the word to the general public.

Take a cue from the website of Pendleside Hospice.

Though their raffle ended back on the 29th of September 2012, they have a wonderful picture promoting the winner of their car raffle, the beautiful prize, and information about how the raffle helped them raise much needed funds.

Keeping Everyone Happy

When it comes to promoting your raffle, you’ll want to put a positive spin on it, no matter what. If you only have one prize to give away, and thousands of people have bought tickets and entered to win, promoting the winner of your raffle and the prize they’ve won will help make everyone feel like a winner.

Getting the word out there about your raffle’s winner and keeping the outlook positive will help you sell more tickets at your next raffle.

Focus more on other aspects of your next raffle, like securing big sponsors or great prize donations, because potential buyers who’ve heard of your big winner will already be interested in buying your future raffle tickets.

 

 

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Contact Your Local Gaming Council!

by ticketprinting on December 11, 2012

The Local Guide to Legal Raffles in the UK: Local Gaming Council Questions Explained

Several years ago, this blog ran an articled entitled “Letter of the Law,” which provided a general overview of UK Raffle Law, and went on to become the most popular page on the blog and among the top hits when one Googles “UK Raffle Law.” Years later, we still receive comments almost every week, asking for specific advice about legal raffles.

Your fabulous ticket girl (me) wishes to advise readers that a) I am not a solicitor, nor am I legally qualified to advise you on the finer points of the law and b) you should not be taking legal advice from strangers on the Internet in any case! In almost every case, I refer readers to their local gaming councils. For general information, you may wish to start with the Gambling Commission‘s homepage.

However, when it comes to planning a raffle in the UK, every city, borough, and district council has their own specific rules. Whether you’re looking to host a charity raffle, lottery, tombola, small society lottery, prize draw, or any other fundraising raffle, you’ll want to make sure you follow the rules of the local council that governs the area. In part, some of the confusion may stem from a difficulty in locating the proper information, as there does not seem to be a comprehensive list of local gaming council websites available.

With that in mind, we’ve compiled a rather massive list of links to the lottery and raffle rules of local gaming councils to make it just a little bit easier for you and your charitable organisation to bring your fundraising dreams to fruition. This list may not be complete: please do notify me if you have information to be added.

Links to local gaming councils in the UK

Adur & Worthing Councils

Allerdale Borough Council

Arun District Council

Ashfield District Council

Aylesbury Vale District Council

Basildon Borough Council

Bedford Borough Council

Birmingham City Council

Boston Borough Council

Braintree District Council

Brentwood Borough Council

Brighton & Hove City Council

Bristol City Council

Bromsgrove District Council

Cannock Chase Council

Cardiff Council

Carlisle City Council

Carmarthenshire County Council

Castle Point Borough Council

Central Bedfordshire Council

Chelmsford City Council

Cherwell District Council North Oxfordshire

Cheshire East Council

Christchurch Council

City of York Council

Colchester Borough Council

Cornwall Council

Craven District Council

Dacorum District Council

Dover District Council

Dundee City Council

East Devon Council

East Dorset District Council

East Hampshire District Council

East Herts Council

East Lindsey District Council

East Northamptonshire Council

East Riding of Yorkshire Council

Elmbridge Borough Council

Epping Forest District Council

Epsom & Ewell Borough Council

Fenland District Council

Fife Council

Flintshire County Council

Guildford Borough Council

Harborough District Council

Haringey Council

Harlow Council

Hastings Borough Council

Havant Borough Council

Herefordshire Council

Hinckley & Bosworth Borough Council

Horsham District Council

Hull City Council

Huntingdonshire District Council

Lambeth Council

Leeds City Council

Leicester City Council

Lewes District Council

London Borough of Barking & Dagenham

London Borough of Houslow

Luton Borough Council

Maidstone Borough Council

Maldon District Council

Manchester City Council

Medway Council

Melton Borough Council

Mid Sussex District Council

Milton Keynes Council

Mole Valley District Council

Monmouthshire County Council

New Forest District Council

Newark & Sherwood District Council

Newcastle City Council

North Dorset District Council

North Kesteven District Council

North Lincolnshire Council

North Norfolk District Council

North Somerset Council

Northern Ireland Council for Voluntary Action

Norwich City Council

Nottingham City Council

Oxford City Council

Plymouth City Council

Purbeck District Council

Redditch Borough Council

Reigate & Banstead Borough Council

Rochford District Council

Rotherham Metropolitan Borough Council

Runnymede Borough Council

Scarborough Borough Council

Selby District Council

Sevenoaks District Council

Sheffield City Council

Shetland Islands Council

South Derbyshire District Council

South Gloucestershire Council

South Holland District Council

South Kesteven District Council

South Oxfordshire District Council

South Somerset District Council

Spelthorne Borough Council

St Albans City & District Council

St.Helens Council

Stroud District Council

Sunderland City Council

Surrey Heath Borough Council

Swindon Borough Council

Tamworth Borough Council

Tandridge District Council

Teignbridge District Council South Devon

Tendring District Council

Test Valley Borough Council

The Royal Borough of Kingston upon Thames

Tonbridge and Malling Borough Council

Tower Hamlets Council

Uttlesford District Council

Vale of White Horse District Council

Waveney District Council

Waverly Borough Council

Wealden District Council

West Berkshire Council

West Dorset District Council

West Lindsey District Council

West Oxfordshire District Council

West Somerset Council

Weymouth & Portland Borough Council

Wiltshire Council

Winchester City Council

Woking Borough Council

Wychavon Council

Wycombe District Council

 

 

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Win! Free! Money!

by ticketprinting on April 25, 2012

How to Sell Raffle Tickets

Advertising experts know that the three sweetest words in the English language are “win,” “free,” and “money.” Nothing arrests the viewer’s attention more than these delightful concepts, which, when strung together, turn the average person’s thoughts to a positive assessment of any message that follows.

While the cash raffle is an unsanctioned option in the UK, you can still make an impact with your prize draw by taking advantage of the love of winning.

Communication is key: pricing your raffle tickets reasonably and offering prizes that are desirable are the first steps, but your overall sales are determined in great part by your ability to share the potential good fortune you have to offer a few lucky winners. How can you use these words to your best advantage?

Where to Sell Raffle Tickets

  • Email subject lines: Don’t mince words. Whether the prize is an HDTV or free housekeeping services, announce it boldly in your online communications. Grab their attention with the wonder of the free prizes in .
  • Article titles: Whether you’re writing a press release, a blog post, or an article for a local paper, make your case with a eye-catching headline that informs the world what they can win.
  • Word of mouth: Of course, you’re going to talk up your prizes when you’re selling raffle tickets, but you should also consider talking up those prizes when you’re not attempting to sell raffle tickets. That is, the salesperson in you can easily slip references to winning into other conversations, turning any interaction into a potential sale.
  • Targeted ads:If you have the funds to do so, you may wish to use ads on Facebook, Google Adwords, or similar platforms to draw traffic to a webpage where you are advertising your prize draw or selling raffle tickets. Employing the important focus words will increase your click through rate.

Sell Raffle Tickets without Fear

Be shameless in your promotion. The more tickets you wish to sell, the more important it is to find supporters willing to take a small gamble on a big prize. Everyone is a potential customer; it’s up to you to promote yourself. If your cause is just, your prize fabulous, and your ability to sell motivated by enough desire, you can sell raffle tickets anytime, anywhere, to very nearly anyone.

Don’t sell yourself short. Find the right words to advertise and just sell!

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Utterly Sweet

by ticketprinting on February 7, 2011

With Valentine’s Day approaching, it’s time to consider the sweetest prizes money can buy (or your supporters can donate). Standby favourites include:

  • Chocolates
  • Flowers
  • Spa day
  • Holiday getaway
  • Massages

For an orthodox approach to Valentine’s themed fundraising, pair these prizes with a romantic raffle ticket, which you can print online and receive in just a few days.

How about an unorthodox approach? The prizes above work well for most groups, but perhaps you wish to try something a little different. Consider ways in which you could make your supporters’ lives more comfortable, or provide them an extra avenue for romance. Busy, two-parent families, for instance, might have difficultly redeeming those massages or sensual holiday getaways, for lack of time or childcare!

What can you do for them? What about:

  • Gift Certificate for free childcare
  • Catered dinner in their home
  • Free house cleaning

Consider the reality of your supporters’ lives? What is most likely to make them feel loved and happy? If you can’t guess, why not ask? You may be surprised to find what people are willing to pay for.

Once you’ve settled on the perfect Valentine’s themed prizes, select a romantic, Valentine themed Raffle Ticket. Printing your tickets online helps save time and money so you can start selling your tickets more quickly.

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A Qualified Success

by ticketprinting on January 14, 2011

You may recall, some weeks back, a post about a prize draw where raffle tickets could not be purchased, but rather were rewarded for each instance of an online activity benefiting the sponsoring organisation. Recently, I participated in such a raffle, earning four virtual raffle tickets.

The prize? A free professional massage!

Yes, I wanted to win this very badly.

One of the nice things about this sort of draw is that the odds are very, very good. I was able to increase my odds by taking action to receive the maximum number of raffle tickets. And my efforts paid off. For the second time since I became your fabulous ticket girl, I won!

If only I had scheduled my massage a few days earlier. Little did I know that the therapist would cancel on me at the last minute, having contracted a disease that left him unable to stand for any period of time 🙁

However, the sponsoring organisation made a complete success of their raffle, garnering a great deal of free publicity. In this case, every raffle ticket represented, essentially, a free advertisement, written by customers, extolling their virtues! This type of prize draw is a winning situation for everyone!

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A Controversial Raffle

by ticketprinting on May 28, 2010

I can’t believe I missed this one! I’m going to resist the urge to weigh in and simply report the news. Apparently, in March, a group raffled off a human egg. This was an enormously controversial move, not only because trafficking in human genetic material is a moral grey area at best, but also because the very terms of the raffle violate UK gaming laws. To circumvent this quandary, the treatment will be provided in America.

I’m not certain how much they were selling individual Raffle Tickets for, but the value of the prize is placed at £13,000. This covers not only the egg from a healthy female donor (the winner can choose a donor who looks like her, or choose based on the donor’s racial background, upbringing, and education) but also the cost of the IVF treatment needed to fertilise the egg with the male genetic material of ones choose and the implantation of the embryo into the uterus.

The company’s idea was to sell Raffle Tickets in order to promote their new service: Baby Profiling. It was a joint venture between a London fertility clinic called Bridge Centre, and and American group, the Genetics and IVF Institute (GIVF) in Fairfax, Virginia.

No matter how you break it down, this prize draw helped the group reach its goals. Not only did they earn money selling Raffle Tickets, they garnered a remarkable amount of publicity, a great deal of it free. Yes, much of the publicity was controversial, but I would argue that those who decry this prize draw are not potential clients to begin with. Their outrage, however, has allowed a greater number of potential clients to become aware of the clinic, as well as the technology.

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Lucky Me

by ticketprinting on March 21, 2010

I’ve entered so many raffles this week!

Some of them were free raffles, and others cost a pound or so to enter. I could be winning extra borrowing privileges at the Uni library, a 50 pound gift certificate to the Uni book store, a year’s subscription to a newspaper, a Curious George doll, a few different books by unknown authors, or a tiny torch that clips on to your book so you can read in bed without keeping your partner awake with excessive light.

As you may have guessed, I attended a large book festival this week!

While I often write about printing your own Raffle Tickets online to help you raise more money, free raffles have their place in the world. Rather than selling Raffle Tickets for fund raising purposes, completely free raffles help your organisation in another way: they help you to build your mailing list and create free publicity for your group. While potential supporters are filling out the information on your Raffle Ticket, you have an opportunity to pass out literature, discuss your mission, and generally create goodwill around your name.

Once you’ve mined the data from these Raffle Tickets, you can add the names and details to your database. Spreading the word about upcoming events and promotions is easier than ever. Remember, with free raffles, you need not obtain expensive prizes. Small, coveted items work just as well. What do people like? As you can see, an item like a book can draw certain customers to you. Perhaps a tray of meats from a local butcher, or an attractive scarf. If it’s attractive and perhaps a bit frivolous, you will quickly collect plenty of names while drawing in new supporters!

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More Tips on Raffle Tickets

by ticketprinting on March 6, 2010

If you are considering hosting a prize draw to earn more money for your organisation, consider the following:

  • Dream Big Certainly, you can decide you need no more than 50 quid, and sell 100 Raffle Tickets for 50 p. each, call it a day and go home. But if you are certain you can sell 100 tickets, why can’t you sell 150 or 200 tickets? The more you sell, the more you earn. More money for your cause!
  • Talk Hard Selling Raffle Tickets is not for the faint of heart. It may be simple to approach friends and family, neighbors and coworkers, but if you want to earn more money, you’ll have to approach strangers. You must prepare yourself to discuss your mission and your group with anyone who might contribute.
  • Look Pretty Choose a Raffle Ticket template that appeals to you, speaks to your audience, and represents your cause. With hundreds of lovely designs, you can easily find the most appropriate image for your campaign, an illustration that helps you look smashing and draws more attention to your work.

Whether it’s your first prize draw or your fiftieth, you can always hone your technique. Think big, talk hard, and look pretty, and watch the funds add up!

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Who Wants to Win an Alpine Villa?

by ticketprinting on February 13, 2010

More exciting news from the world of Raffle Tickets, philanthropy, and self improvement! Today’s story comes from Austria where, after a lifetime of hard work, millionaire Karl Rabeder has decided that his fortune and riches have brought him only misery. In pursuit of true happiness, Rabeder has begun raffling off his worldly possessions, including a mansion in the Alps, a home in Provence, a collection of gliders, and his sports car.

The Alpine villa, appraised at £1.4 million, is to be raffled off, with all proceeds goings towards Mr. Rabeder’s own microlending charities, providing small loans to self-employed people in Central and South America. He hopes to sell almost 22,000 Raffle Tickets, with each ticket selling for the equivalent of £87 a piece. Now that’s a chance worth taking!

Eventually, he hopes to achieve true contentment with nothing, having given away his entire fortune. He plans to live a simple existence, in an isolated mountain cabin or perhaps a bedsit in a small town. Karl Rabeder is one man who has certainly learned the value of giving and the happiness that comes from supporting a meaningful charity!

Raffling off ones home is nothing new, but, in this case, purchasing a Raffle Ticket would have a special meaning, given that the proceeds will all go entirely to worthy causes.

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The Book Raffle

by ticketprinting on February 6, 2010

Have you ever participated in a cakewalk? There is something to be said for the game in which everyone wins. A spirit of camaraderie and joy infuses those gatherings. Each participant contributes something and goes home with a prize.

You can capture the spirit of the cakewalk with a book raffle. This is a fundraising activity for groups with no capital whatsoever. If your organisation can afford to print its own Raffle Tickets online, this adds a lovely souvenir to the game, but even if you cannot buy Raffle Tickets, you can still come out ahead.

Simply ask each participant to bring a gently used book to the fundraiser. Ask them to choose something they have enjoyed, which they believe others in your group will also enjoy. Each participant checks in, deposits their book on the prize table, and receives a ticket, depositing the stub into a hat or bowl. Charge a small amount to play; all those pence will add up! At an appointed time, or at intervals throughout the evening, stubs are drawn, and the ticket holder is called to choose a book from the prize table. Everyone receives a new book, and your group earns more money!

Of course, you need not make it a book raffle. Use this same model with any commodity your group may enjoy:

  • Gently Used Toys
  • Yarn or Fabric
  • Baked Goods
  • CDs
  • Sporting Goods
  • Clothing
  • Craft or Scrapbooking supplies

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